WellsFargo.com

Name:

Kevin Bailey

Demographics:

Age: 53 Race: African American Gender: Male Marital Status: Single

Occupation:

Entrepreneur, Business Owener

Education:

Hs Dimploma
Harvard Diploma

Income:

- Making 6 figures a year (100,000)

Goals and Tasks:

-To recieve a product of high standard, willing to pay for it.
- Needs to know whether he is receiving value for money.
- Would like to have 27/4 overview of current projects and resources are distributed through wells fargo banking.

Enviroment:

Mobile Banking

Quote (what matters most)

" Up to date data is imperitive for effective decision making."

Pain Points

- Not being able to get clear answers.
- Not being able to access up to date data no matter where he is located.
- Not knowing factors a product or service he is funding is not programming.